Senior Creative Copywriter

Senior Creative Copywriter

Yappy Pets Pte. Ltd.
5-7 years
42000 - 48000 SGD

Job Description

The Senior Creative Copywriter role involves:

- Ability to lead creative brainstorm and discussion, visualises, plans, delivers copy ideas that inspire and excite target audience

- Conduct research to understand brand and nature of business to ensure depth and content in copy, to give clear personality and tone of voice

- To craft of brand stories and participate in naming proposals, taglines generation

- To craft ideas into emotive and compelling messages for all marketing channels

- Vet through all final artwork (FA) with maximum precision, apply rigorous attention towards design details and final copy.

- To create content for Yappy Pets corporate brand building, including and not limited to advertisement & marketing bollaterals, PR, articles and websites

The successful applicant will have:

- Flair for creativity and story telling

- Analytical, confident. positive, persuasive and hands on attitude

- A creative design thinker

- A strong focus on results

- A degree in Mass Communication, Journalism, or equivalent

- Strong communication and interpersonal skills

- Minimun 5 years of copywriting experiences in similar industry

- Have a strong interest in current affairs, lifestyle trends and small animals

- Ability to converse in Mandarin is a bonus(in order to handle queries from Mandarin speaking associates)

- Detail oriented, excellent knowledge in checking final artwork (FA)

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