Senior Lifecycle Marketing Executive

Senior Lifecycle Marketing Executive

PropertyGuru Group
1-2 years
Not Specified

Job Description

About the role
  • As a Senior Executive in the Lifecycle Growth Marketing team, you will be responsible for strengthening PropertyGuru's relationship with our customers throughout their lifecycle to drive high-value behaviors.
  • You will be involved in the development, execution and optimization of the lifecycle engagement and retention initiatives.
  • Your focus will be to advance our automated segmented campaigns to ensure the right message is delivered to the right audience at the right time.
  • You will succeed in this role if you are eager to learn, detail-oriented and able to work independently as well as collaborate in a team setting.
  • This is a regional role spanning across Singapore, Malaysia, Thailand, and Indonesia.

  • Support lifecycle marketing communications plan leveraging relevant marketing channels (Email, In-App/Push, SMS, onsite)
  • Understand campaign objective and work with Marketing Automation to set up journeys according to campaign blueprint
  • Collaborate with Trade and Design teams to build compelling content that is effective in driving click-throughs
  • Ensure ongoing campaigns are maintained at high quality
  • Report on campaign performance, summarise insights and recommend next steps to drive business impact

  • Diploma/bachelors graduate (preferably in Marketing, Business or Technology)
  • 1-2 years working experience in Lifecycle/CRM marketing
  • Previous experience using Marketing Automation platforms such as Braze, Salesforce Marketing Cloud or Marketo
  • Understanding of HTML, CSS, JS is a plus

Job Details

Employment Types:

Job Title: Senior Executive, Lifecycle Growth Marketing Reports To: Lifecycle Marketing Manager Location: Singapore Department: Product Overview Make A Real Difference At PropertyGuru. Real Aspirations. Real People. Real impact. At PropertyGuru Group, we believe that every person - no matter what their circumstance - should have a place to call home. That's why we've been on a mission to transform how people find, finance, and own home across Southeast Asia over the last 13 years. Voted by property seekers as 'Asia's Most Influential Brand for Online Property Search', PropertyGuru enables real-world aspirations through digital transformation and constant innovation. Every day, the work that we do has a real and positive impact on thousands of lives. As an employee, you'll be empowered by our community work culture, where everyone has the autonomy, support, and resources to do the best work of their careers. As we evolve our journey to help people make confident property decisions, we stay true to our core values to guide the way we work and the decisions we make every step of the way: we own it and deliver it, we have fun and celebrate success, we respect and care for each other, we push beyond good, and we create what's next. For a full listing of our jobs, visit

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