Senior Manager / VP / SVP-Regional CRM Manager-regional

Senior Manager / VP / SVP-Regional CRM Manager-regional

Lazada Group
Singapore
6-9 years
Not Specified

Job Description


Job Description
Are you a self-driven, ambitious and fearless CRM manager looking to work with one of the largest digital customer databases in the region
We are looking for a marketing automation manager who will be deeply involved in developing our marketing automation platform and customer relationship management (CRM) systems. This role is key to the delivery of end-to-end customer journeys with the aim of optimising customer engagement and retention across the region. This includes user journey design and configuration, audience segmentation, contact engagement, revenue growth and product development. The successful candidate will have proven experience in getting different digital platforms and technology capabilities to work well together to support business processes and campaign workflows to run effective B2C direct marketing campaigns (email, SMS, app push and in app messaging). The candidate should also be aware of the laws and regulatory environments governing the use of customer’s data within and beyond SEA region.
Main Duties and Responsibilities
Develop and implement strategies to increase leads, improve campaigns, and build databases.
Lead day-to-day operations across the region by collaborating with cross-functional regional and local teams to understand requirements and technical specifications to enable and optimise automation of customer lifecycle journeys.
Develop SOPs, SLAs and guidebooks to empower local teams to rollout and manage the ongoing operations of these automated campaigns.
Identify and develop target customer profiles to implement seamless customer journeys and personalised brand experiences to achieve business objectives.
Manage marketing lead database and data dictionary while ensuring data hygiene and data quality.
Create in-depth test plans and pilots within an agile framework to better
Track key audience segment performance indicators across the region (e.g. Lifetime value, funnel stage metrics) and prepare report and insights for senior leadership team
Administer app push, SMS and email marketing campaigns, with hands-on experience in designing, testing, analysing and optimising workflows to increase leads and revenue.
Continuously evaluate and make improvement to CRM campaigns by leveraging data and real-time insights.
Job Requirements
Requirements
Degree in Business Management, Marketing, Communications or the equivalent.
Minimum 6 years of experience in marketing automation, campaign management and/or digital marketing operations, with experience in developing and implementing marketing automation solutions at scale.
Familiarity and hands-on experience with marketing automation platforms such as Salesforce Marketing Cloud, Braze and Adobe Campaign.
Possess knowledge and understanding of automation tools and CRM.
Good understanding of email marketing principles such as deliverability rate, reputation score and sender score.
Good understanding of app marketing principles such as install, activation rate, arrival rate.
Web development and digital design skills are a strong plus.
Meticulous, data-driven, able to derive and validate ideas using data.
High learning agility, with the ability to thrive in a fast-paced, entrepreneurial and collaborative environment.
Ability to multitask and manage multiple projects and stakeholders simultaneously with adherence to agreed standards.
Ability to problem-solve and adapt to constant change and ambiguity.
Strong communication, interpersonal and stakeholder management skills

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