Senior Marketing Manager - Enterprise & Account Experience Marketing APJ

Senior Marketing Manager - Enterprise & Account Experience Marketing APJ

Not Specified
Not Specified

Job Description

The Senior Marketing Manager, Enterprise & Account Experience Marketing (APJ) will develop and drive, directly and by leveraging APJ, Corporate and regional teams, the implementation of the Enterprise Marketing Plan, focusing on strategic accounts, Account Based Experience (ABX) and key decision makers.
The focus will be primarily on:
Decision Maker audience programs Enterprise programs and initiatives including Enterprise Marketing, Strategic Accounts and Industry/Vertical Marketing.
Strong experience, focus and results across ABM and account experience programs. This role requires excellent interpersonal skills and strong collaboration as the individual will work closely with a large array of internal stakeholders, whether Enterprise sales leaders, APJ and corporate marketing teams, regional marketing teams, as well as interactions with VMware Executives.
This position requires someone who:
Understands the agendas of key decision makers, including CxOs Is able to map VMware value proposition to these agendas, including Vertical/Industries (FSI, Government, Telco, Other) and business goals.
Is capable of driving creation and execution of programs, across multiple teams, to establish and strengthen relationships, foster larger deals and support booking growth
Main Responsibilities:
  • Understand customer requirements and market opportunities for input into Enterprise GTM and marketing plans within a clear customer journey
  • Participate in the creation of the Enterprise GTM plan for APJ to achieve business objectives in the Enterprise segment, including achieving the associated Marketing KPIs
  • Develop the Executive marketing plan for APJ, including Verticals and Professional Services Approach, CxO Programs and ABM/Account Experience.
  • Drive execution of the Executive marketing plan (C and C-1 levels), across the APJ sales/services/marketing teams, report on progress and results, syndicate best practices across APJ and globally.
  • Deliver executive content to support C-level executive programs
  • Deliver business value content that will accelerate the adoption of new products/solutions
  • Regularly conduct in depth evaluation and analysis of programs adoption and execution success
  • Work with the customer reference team and across key stakeholders to ensure availability and quality of amazing/flagship customer stories in support of the Enterprise GTM plan and the solutions approach
  • Work with the marketing operations team, sales ops and enterprise sales leaders to ensure acquisition of key contacts

Skills & Requirements:
  • Proven experience in a similar role
  • Modern marketing and management experience in a fast-paced high-tech environment
  • Previous experience in Enterprise segment marketing, particularly in driving the C level agenda a must, preferably in an Enterprise software company
  • Self-starter with the ability to work effectively in high-energy, fast paced, cross-functional teams, and be able to confidently communicate and work collaboratively with peers and senior executives
  • Ability to create and drive GTM strategies for Enterprise market segment
  • Ability to translate key business objectives into a programmatic and measurable approach
  • Enterprise solutions and product understanding and the capacity to develop associated GTM strategies
  • Ability to partner with Sales and Partner organisations and deliver what they need to be successful in a changing environment
  • Building and leading cross-functional virtual teams which are geographically dispersed
  • Proven ability to take complex technology concepts, simplify them and extract key value propositions as evidenced by strong writing, editing and presentation skills
  • A strategic thinker, outcomes oriented, with strong project management and execution skills
  • Excellent communication skills and confidence in working with a broad range of colleagues and executives in order to successfully drive awareness and influence
  • Enthusiasm, energy and tenacity in face of challenging situations
  • Fluency in English with additional language (within APJ) a bonus

VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what's possible today at
Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

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