Snr Marketing Experience Manager- (ICT -B2C Affluent Group)

Snr Marketing Experience Manager- (ICT -B2C Affluent Group)

Randstad
6-9 years
72000 - 102000 SGD

Job Description


job details
About the company
My client is one of the leading telecommunications conglomerates headquartered in Singapore and one of the largest mobile network operators locally. They are looking for a Senior Marketing Manager as part of their expansion, to lead a team of 2 to strategize and customize mobile and fibre broadband products to high affluent existing customers.
About the job
Reporting to the Associate Director of Marketing , your responsibilities would include
  • To lead, plan and implement b2c marketing initiatives and creating brand-awareness for organization's product and services
  • To work closely with with cross functional teams to identify key customer segments by analysing data and insights
  • Monitoring consumer's purchasing behaviour and trends and develop customized marketing and brand strategies with end objective to maximize their product usage
  • Working closely with team to identify new opportunities to drive revenue and support Go-To-Market plans to the high value segment
  • To be responsible for all branding and ensure brand consistency to be in alignment with organization's brand strategies
  • You will support and exceed in meeting KPIs and evaluate effectiveness of marketing plans and making improvements and recommendations accordingly
  • Manage and working closely with relevant creative agencies and ensure that quality and projects are meeting key expectations
  • Managing a team of 2 and have a good understanding of copy writing and digital ads

Skills and experience required
  • Min 5 years of relevant experience with some supervisory exposure
  • Understanding of digital marketing / social media marketing mediums
  • Experience in ATL and BTL Marketing activities

If you are interested in the position, please click 'apply' or alternatively you may contact David Lerh at 6517 1626 (EA:94C3609/ R1769977)
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About the company
My client is one of the leading telecommunications conglomerates headquartered in Singapore and one of the largest mobile network operators locally. They are looking for a Senior Marketing Manager as part of their expansion, to lead a team of 2 to strategize and customize mobile and fibre broadband products to high affluent existing customers.
About the job
Reporting to the Associate Director of Marketing , your responsibilities would include
  • To lead, plan and implement b2c marketing initiatives and creating brand-awareness for organization's product and services
  • To work closely with with cross functional teams to identify key customer segments by analysing data and insights
  • Monitoring consumer's purchasing behaviour and trends and develop customized marketing and brand strategies with end objective to maximize their product usage
  • Working closely with team to identify new opportunities to drive revenue and support Go-To-Market plans to the high value segment
  • To be responsible for all branding and ensure brand consistency to be in alignment with organization's brand strategies
  • You will support and exceed in meeting KPIs and evaluate effectiveness of marketing plans and making improvements and recommendations accordingly
  • Manage and working closely with relevant creative agencies and ensure that quality and projects are meeting key expectations
  • Managing a team of 2 and have a good understanding of copy writing and digital ads

Skills and experience required
  • Min 5 years of relevant experience with some supervisory exposure
  • Understanding of digital marketing / social media marketing mediums
  • Experience in ATL and BTL Marketing activities

If you are interested in the position, please click 'apply' or alternatively you may contact David Lerh at 6517 1626 (EA:94C3609/ R1769977)
...
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  • experience
    • 6 years

  • skills
    • no additional skills required

  • qualifications
    • no additional qualifications required

  • education
    • Bachelor Degree

Job Details

Employment Types:

Industry:

Function:

IT

About Randstad

Job Source : www.randstad.com.sg

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