Social Media Marketting Executive

Social Media Marketting Executive

Danovel Pte Ltd
0-2 years
24000 - 42000 SGD

Job Description


Established since 1960s, Danovel is a manufacturer and retailer of high-quality custom sofas, bedframes headboards and soft furnishings such as draperies, cushions, throws. It's products are customized and handcrafted to meet customer's preferences, ensuring exclusivity and a high level of fit and finish.

The company also represents a wide range of imported quality fabrics such as Andrew Martin, Swaffer UK, Simta Italy, Futura Leathers, Osborne & Little, Robert Allen, Fabricut USA and special Silicone Leathers. Each with its individual characteristic to cater to the residential and commercial clients. These fabrics are used in luxury homes, hotel projects and prestigous commercial projects.

5-axis CNC machinery and laser cutting machines are what the company also use to complement their furniture crafting capabilities. Danovel is the first and only upholstery company who uses these advanced technologies in Singapore for their sofa production.

This year is the company's 61st anniversary and the company will be expanding rapidly while rooting deep in its heritage beginnings. The two retail outlets and a factory in Singapore provides a stable infrastructure for growth. Danovel is looking for self driven individuals to work with them in this exciting new year to establish a career in this fast moving company.


Handcrafted Sofas made to the perfect fit for your home or office


DANOVEL Social Media & Marketting Executive

Job Description

  • Working Hours: Weekdays 9:00am to 6:30pm
  • Work Location: Pasir Panjang
  • Well-established Company
  • Immediate Vacancy

Job Responsibilities / Requirements

Planning & Development

  • Plan the marketing budget and execute it.
  • Multiply and grow the eCommerce monthly sales figures of the company.
  • Grow traffic into our physical stores through promotions and social media highlights
  • Increase monthly product listing on own and various platforms.
  • Create new products for sales online and overseas production


  • Working with partners (ie. Credit card companies/high end brands) to co brand and market
  • Create the offline presence of the online presence in Danovel Showroom.
  • Recreate the shopping experience in Danovel Showroom to be more educational (marketing way), thus convincing customers of our Brand quality.
  • Drive Traffic, visitorship, likes and interaction on the company's social media platforms(Facebook, Instagram, Twitter)

    Target 30K likes
  • Post bi weekly in Facebook, instagram, tick-tok social media channels
  • Target a yearly 20-50% growth rate.
  • Product Awareness Campaign
  • Online special sales dates
  • Offline shop seasonal sales and clearance promotion

Public Relations & Collaboration

  • Extend and manage list of editors/correspondences for the company to update them on our latest news and happening
  • Collaborate with various related industries to offer our products and services.
  • Liase with various publications and media to create PR stories for the company.
  • Enter into awards and rankings to feature the company.
  • Increase editorial features or media publication highlights for the company.


  • Oversee and handle the eCommerce/Facebook/Instagram enquiries.
  • Monitor and track progress of social media growth, walk in customers.
  • Update website of latest happenings
  • Generate monthly newsletters.
  • Festive decorations/atmosphere creation in showroom.


  • Special Projects to show case capability in product design, sales and promotion

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