Trade Marketing Manager

Trade Marketing Manager

GlaxoSmithKline Pte Ltd
Singapore
5-7 years
Not Specified

Job Description


Job Description :
Job Purpose
To market GSK brands to retailers and channels, lead the go-to-market strategy and drive sustainable, profitable growth. To market GSK brands to retailers and channels, lead the go-to-market strategy and drive sustainable, profitable growth.
Responsibilities
  • Own, develop and deploy 4P strategy across all channels and customers for Brand/Category, aligned to total company and brand strategy, to drive execution excellence in stores.
  • Initiate and lead the Sales and Marketing Activity Calendar in the areas of NPD, promotions and campaigns aligned with the 3>1 plan. Ensure that the annual Sales and Marketing Activity Calendar is translated into customer specific activities.
  • Ensure that all planned NPD, campaigns and customer activities are executed on time in full and within budget.
  • Owns promotional planning process.
  • Lead category management with key customers.
  • Manages and ensures efficient use of Trade Marketing funds for Brand/Category.
  • Monitor, analyze and evaluate market trends, shopper insights, and competitor activities. Drive Category and Brand strategy through insightful analyses, growth opportunities identification in customer reviews and business development.
  • Lead promotional and NPD evaluation, and provides recommendations to all relevant stakeholders.
  • Drive and influence efficiency and maximization of spend, and ROI mindset
  • Capability to develop and execute trade marketing initiatives on ecommerce platforms
Why you
Basic Qualifications:
  • Minimal Bachelor degree in Marketing, Business Management or related disciplines.
  • 5 - 7 years of trade marketing experience in FMCG. Added bonus if you have experience in managing Vitamins and/or e-commerce marketing.
  • Strong interpersonal skills in English both written and oral. Ability to engage and influence stakeholders in a cross-functional team.
  • Self starter, able to work independently and collaborate under a wider team
  • Creative and analytical with strong business acumen.
Why GSK
Our values and expectationsare at the heart of everything we do and form an important part of our culture.
These include Patient focus, Transparency, Respect, Integrity along with Courage, Accountability, Development, and Teamwork. As GSK focuses on our values and expectations and a culture of innovation, performance, and trust, the successful candidate will demonstrate the following capabilities:
  • Agile and distributed decision-making – using evidence and applying judgement to balance pace, rigour and risk.
  • Managing individual and team performance.
  • Committed to delivering high quality results, overcoming challenges, focusing on what matters, execution.
  • Implementing change initiatives and leading change.
  • Sustaining energy and well-being, building resilience in teams.
  • Continuously looking for opportunities to learn, build skills and share learning both internally and externally.
  • Developing people and building a talent pipeline.
  • Translating strategy into action - a compelling narrative, motivating others, setting objectives and delegation.
  • Building strong relationships and collaboration, managing trusted stakeholder relationships internally and externally.
  • Budgeting and forecasting, commercial and financial acumen.

*LI-GSK
Our goalis to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.
Our goalis to be one of the world’s most innovative, best performing and trusted healthcare companies. We believe that we all bring something unique to GSK and when we combine our knowledge, experiences and styles together, the impact is incredible. Come join our adventure at GSK where you will be inspired to do your best work for our patients and consumers. A place where you can be you, feel good and keep growing.
Important notice to Employment businesses/ Agencies
GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK. GSK shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Similar Jobs

People Also Considered

Career Advice to Find Better

Simple body text this will replace with orginal content