Wealth and Digital Marketing Lead

Wealth and Digital Marketing Lead

Dentsu
8-12 years
Not Specified

Job Description


The purpose of this role is to develop best in class strategies and management across the wealth disciplines on assigned clients, to manage and develop the team and serve as a point of escalation as needed
Job Title:Wealth and Digital Marketing Lead
Job Description:
Role: Wealth and Digital Marketing Lead
Job description
We are looking for a Wealth and Digital Marketing lead, with experience of working with senior clients. This candidate needs to be data-driven lead, technology savvy. The role is to work within our dynamic regional team on a key global finance client, with the regional team based in Singapore.
This role will cover two key areas of the client's business.
Firstly, leading the global activity in the Wealth space, focusing on growing the Affluent client base across core global markets. This activity will require an understanding of the Affluent client in APAC markets, working closely with the global team to deliver strategic recommendations to deliver long-term growth.
Responsibilities will include working closely with senior regional clients, senior creative agency points of contact, and account leads to plan and execute campaigns and strategic recommendations. You will also be responsible for creating strategic client insight and helping to deliver the insights across the business.
The successful candidate will have a strong background in the finance sector (previous work on Wealth is preferred), have a track record at working with senior client stakeholders, as well as having a good understanding of data and the importance of attribution modelling. The role is a great opportunity to join a team of diverse and talented people within a successful and established communications network.
KEY RESPONSIBILITIES
WEALTH MANAGEMENT
  • Developing a deep understanding of client business, focusing on global Wealth targets, and the current and future client base in this space
  • Building strong client relationships with key senior client stakeholders at a regional level, ensuring client needs are met and client satisfaction is high
  • Building excellent relationships with strategic pan-regional media owners and digital partners
  • Work collaboratively with other partner agencies in Singapore on creative and activation, and work closely with local market agency teams
  • Ability to be self-motivated, proactive, and organised across multiple campaign projects with various clients and deadlines
  • Identify opportunities for client growth and revenue potential
  • Developing the global strategic vision from start-to-finish, understanding our clients business needs, translating this into media strategies that deliver goals across offline and online media in key markets
  • Oversee all campaign execution, to ensure best-in-class and innovative media activation, whilst working with creative agencies and other dentsu teams
  • Develop and disseminate throughout the organisation Digital Sales & Marketing toolkits and playbooks drive superior Digital Sales & Marketing initiatives and performance to achieve the desired targets and outcomes
  • Drive data dependencies across markets and work with analytics & segments (Affluent, Retail & Business banking) to develop global / local models to drive digital adoption and sales
  • Create regular tracking on digital campaigns enabling teams to adapt to changes and amend logic for an effective outcome on digital growth

TEAM LEADERSHIP
  • Lead and managing multiple junior team members
  • Create development plan for team members, ensuring growth of the wider team
  • Work collaboratively with global team members in local markets, ensuring best practice is being driven across all teams

SKILLS REQUIRED:
  • 8-12 years experience in integrated strategic media planning and a good understanding of digital sales & marketing, with a focus on the finance industry
  • Experience in developing and executing regional digital strategies across offline and online media
  • Data-driven, analytical and comfortable with insight platforms.
  • A storyteller who is comfortable creating strategic presentations from scratch and delivering to clients effectively
  • Experienced with Microsoft Office products e.g. Excel and PowerPoint
  • Firm understanding of the regional APAC media landscape and the drive to keep up to date with the latest trends
  • Enthusiastic in seeking out creative solutions to achieve clients business goals and objectives
  • Familiar with the process of creative production and understanding the relationship between creative and media
  • Independent, confident, pro-active and passionate
  • Experience in the financial category is preferred

Working with us
Joining dentsu international, you'll join a team of 48,000 people. It's an opportunity to produce career-defining work. Along the way, you'll team up with inspiring colleagues and encounter a richness of clients, cultures and experiences. We offer exciting challenges, memorable experiences and opportunities to shape your future.
Inclusion and Diversity
We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.
So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
Keeping connected
Please visit our website to find out more and connect with us on social.
www.dentsu.com
Part of dentsu, dentsu international headquartered in London operates in over 145 markets worldwide with more than 48,000 dedicated specialists. We help clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative.
Location:Singapore
Brand:Carat
Time Type:Full time
Contract Type:Permanent

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IT

About Dentsu

Dentsu International is a multinational media and digital marketing communications company headquartered in London, United Kingdom, and a wholly owned subsidiary of the Japanese advertising and public relations firm Dentsu.

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